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Reclaim Your Peace by Rejecting the Outrage Economy

  • Writer: hugodabas
    hugodabas
  • Jan 30
  • 8 min read
a close up of a smartphone with social media logos

Outrage is everywhere — in our feeds, our news, our conversations — and it’s easy to mistake constant anger for genuine engagement. But after one particularly brutal night of doomscrolling, I realized that being "informed" had quietly begun to replace being fully alive.


One of my promises to myself for 2026 was to focus more on the positive and leave the darkness aside, centering my work on what fulfills me. Central to this promise is resisting the "outrage economy": the cycle where online outrage can negatively impact our peace and mindset. Avoiding social media became a core strategy, as doom-scrolling rarely brings anything good.


And yet, I can't seem to escape it. A few weeks ago, just as I finished my newsletter with the satisfaction of having done something meaningful, I mechanically reached for my phone and opened the first social media app I thought about. I didn't think about it, I just did it. I was probably hoping to get new updates on fellow writers' achievements or catch some reviews for upcoming films, just something quick and hopeful. I couldn't have been more wrong.


Instead, I was immediately immersed in threads and videos about the horrific murder of a woman in Minneapolis by a thug acting as a figure of authority. I don't need to go into details, many reporters and investigators did it well enough.


All I can say is that this event, and the following gaslighting by the authorities, profoundly shook me. What was supposed to be five minutes of updates turned into hours of scrolling, reading legitimately angry rants, and watching the video of the atrocity from every angle. I felt compelled to know more about it, as if I were living it.


In the blink of an eye, mid-afternoon turned into midnight. By the time I went to bed, I felt exhausted and miserable. But more than that, I was angry at myself for wasting my time and energy like that. This wasn't the first time I'd fallen into this trap, and I knew I wasn't the only one.


The Machine that Feeds on Outrage


Every day, we are bombarded with headlines, posts, and videos designed to provoke strong emotions. The outrage economy thrives on our reactions, feeding off anger and frustration to keep us hooked. This constant exposure to outrage media drains our emotional reserves and clouds our judgment. I've felt this emotional fatigue myself, and I want to share how stepping back from this cycle can help reclaim your peace and mental clarity.


The outrage economy has become a system in itself, a closed space where content creators, influencers, and politicians generate and amplify controversial or inflammatory messages to capture attention. This frenzy translates into clicks, shares, and views, which in turn fuel algorithms that prioritize emotionally charged content. The more outrage we express, the more the algorithm rewards that content, creating a feedback loop that's nearly impossible to escape.


I've never been a fan of social media. I know this is trendy to say today, but I actually mean it. I rarely went on the Internet before the age of twelve, and even though Facebook became huge when I turned thirteen, I resisted the pressure to get an account for another two years. For most of high school, I used it only because it had become the only place to get information about classes and homework. Even my principles couldn't stand against knowing in advance which teacher would be absent during the week.


But those were the old times, when social media was a space of communication and exchange between common people. Then, barely one year later, everything shifted with the Arab Spring. Citizens of Arab countries like Tunisia, Egypt, and Libya started to use social media to gather and organize massive protests against their authoritarian governments, and ended up overthrowing decades of tyranny and oppression. These new forms of communication were praised for their ability to galvanize people into creating communities, fighting censorship, and being given a voice they never had before.


This was the moment when political leaders and mass media started to take notice and decided to invest massively in those platforms. Both saw an opportunity to reach new audiences where they were: politicians by trying to appear more accessible and hip, and news outlets by finding trending and cheap sources of information.


But quickly, something started to shift. The vocabulary became impoverished, with information focusing on instantaneous phenomena that generated thousands of reactions on social media. What was once a popular space was taken over by institutions and leaders of all stripes to spread their propaganda without the safeguards of journalistic ethics and fact-checking barriers.


Twitter has become the perfect illustration of this, becoming the preferred press platform for journalists and politicians over the years, even since its acquisition by a billionaire with highly problematic political views who encourages the dissemination of illegal content on his platform without provoking any reaction from the authorities.


This business model thrives on division and conflict. Social media platforms, driven by algorithms, often promote posts that trigger strong emotional responses because they keep users engaged longer. Unfortunately, this means that calm, nuanced conversations rarely get the spotlight.


The Emotional Weight We Carry


As we consume this type of content, our emotional well-being suffers. Constant exposure to outrage creates anxiety, stress, and a sense of helplessness. It becomes essential to recognize its impact on our mental health and perspective. Repeated exposure to outrage media leads to emotional fatigue. It manifests in ways we often don't immediately recognize.


Who among us hasn’t found themselves feeling constantly stressed or anxious after scrolling online? Am I the only one struggling to focus on daily tasks? Experiencing heightened irritability and frustration over small things? All it takes is to click on the notification.


Every time I fall into this trap, I can’t help but feel that creeping sense of helplessness or cynicism about the world. This feeling eventually fades, but not before hours of scrolling through catastrophe after catastrophe. When influencers and politicians use outrage to push their agendas, it's easy to get swept up in the drama. But this emotional drain doesn't only affect our moods. It impacts relationships, work, and our overall quality of life.


That’s why I’m talking about it now. That’s why I’ve been trying to break the pattern too many times without succeeding.


Because before I can reclaim my peace, I need to recognize when outrage media is taking a toll. I already noticed myself checking social media compulsively. Even when it makes me upset, or feeling exhausted after reading or watching the news and posts.


Sometimes, I just avoid conversations or topics altogether. Because they feel overwhelming, because I noticed mood swings that seem directly linked to the content I consume online. If any of this sounds familiar, it's a clear signal to take action.


The first step I tried in reclaiming my peace is identifying what triggers my emotional responses to outrage. 


I’m easily triggered by situations of injustices, human stories of people getting brutalized and alienated by a system that dehumanizes them. If I find a headline about an environmental catastrophe, my blood makes only one turn before my inner Erin Brockovich takes over. It pains me to admit it, but I have to limit my exposure to those kinds of stories. I need to preserve myself from breaking apart and reducing the grip that outrage has on my life.


Understanding the outrage economy is important, but understanding it isn’t enough. I needed to change how I actually lived inside it.


Breaking Free from the Outrage Economy


I don’t claim to have all the answers to help fight this ecosystem. I can only share what I’ve been trying to do over the last few years to help myself cope with those feelings.


Reclaiming my peace meant taking control over what I consume and how I respond.


One of the most effective strategies I tried is curating my social media feed. I completely unfollowed or muted accounts that consistently post outrage media. Instead, I follow sources that focus on positive, solution-oriented content. This simple act reduced the noise and emotional triggers in my feed, creating space for more constructive engagement.


Setting boundaries for screen time is equally important. I try to limit how often and when I check social media. One thing that works is avoiding scrolling first thing in the morning or right before bed. There are also app timers or focus modes to help enforce these limits. I've found that these boundaries, once established, become easier to maintain over time. The benefits to my mental state are immediate and noticeable.


Engaging in offline activities has become fundamental. It definitely  helps reset my emotional state and provides a break from constant online stimulation. I’ve always needed to be outside to calm myself, and this need became more important than ever after the pandemic lockdowns. Every time I start to feel the need to scroll online, I go for at least one hour walk. No music, no podcasts for the first 20 minutes. The goal is to completely disconnect and let my mind wander as my feet carry me wherever I need to go. Going to a coffee, exercise, socialize… these activities don't just distract from the outrage cycle, but actively rebuild the parts of ourselves that constant exposure to negativity erodes.


Another crucial practice is mindful consumption. Before reacting to a post or headline, I try pause and ask myself if it's worth my emotional energy. One thing my journalism background taught me is to consider the source and the intent behind the message. This habit helps reduce impulsive responses that feed the outrage economy. Over time, I hope this pause becomes automatic, a buffer between stimulus and reaction that protects my peace.


Finally, actively support positive influencers and politicians who promote constructive dialogue and empathy. By giving our attention and engagement to these individuals, we can help shift the balance away from outrage-driven content. Our choices in what you consume and amplify matter more than you might think.


Why Choosing Peace Matters


Choosing to step away from outrage media isn't about ignoring important issues. It's about protecting our mental health and creating space for thoughtful reflection. By rejecting the outrage economy, I try to reduce my emotional fatigue and stress, or at least keep it to what I can control in my life. It’s an ongoing process. One about improving my ability to think critically, freed from the constant emotional manipulation that clouds my judgment. By doing so, I’m on the path to regain control over my time and attention, the most precious resources we have.


That being said, I don’t necessarily advocate to quit online presence altogether. It’s become an essential of everyday’s life. Instead, let’s focus on building a positive community. I know I’m capable of that.


This past year, my most fulfilling online interactions were with writers and creators. I found great peace in talking with like-minded people who like to explore the deepest part of their minds. I’ve also focused on following accounts that inspire my work and ethics. People who educate and uplift people around them, and try to engage with kindness and understanding. 


Participating in online groups that share your interests or values can create a sense of belonging and support. It's what allows us to reinforce positive interactions and reduce exposure to outrage-driven narratives.


Moving Forward


Reclaiming my peace is an ongoing process. It requires awareness, discipline, and sometimes difficult choices about who and what I engage with. But the payoff is worth it: a calmer mind, clearer perspective, and a stronger sense of control over my emotional life.


We can all start small by adjusting our social media habits today. Notice how these changes affect your mood and energy. Over time, we can build resilience against the constant pull of outrage media and find more joy in everyday moments. Your peace is valuable. Protect it by choosing what deserves your attention and emotional investment.


The outrage economy will continue to exist. It’s too profitable for those who enjoy it to simply disappear. But we don't have to take part. We can choose a different path. We can make one conscious decision at a time, until those decisions become habits. Until those habits become a life marked by greater peace, clarity, and purpose.


For me, this peace trickles down to my writing approach. I didn’t choose this path to generate incendiary comments and endless controversies, but to bring clarity and connection with readers. I know I won’t reach everyone. I know that no algorithm will push this piece, but I know that some people will read this piece and hopefully choose hope over fear.


That’s what we should all aspire to.

If you enjoyed this piece, I share a few quieter thoughts every month in my newsletter — you can join here.

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