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Writing in the age of AI

  • Writer: hugodabas
    hugodabas
  • Oct 7
  • 3 min read

AI seems to be inevitable... for now


Companies throw billions into the latest tech race, chasing the tiniest edge over competitors to boost their shares. Governments bend over backwards to welcome those investments, even if they are detrimental to the energy needs of local populations and the fight against climate change.


In the meantime, the general public is presented with a plethoric offer of new toys to play with: smart home automation, autonomous vehicles, fitness trackers…


And of course, generating content.


Once hailed as a promise for humanity to finally be done with intense and painful labor, Artificial Intelligence is now globally adopted as a tool used to create what made us unique: drawings, paintings, graphic illustrations, videos, and now even films and novels.


Granted, its use hasn’t been widely normalized yet. The double strike of the Writers and Screen Actors Guilds of 2023 managed to prevent the big Hollywood studios from having free reins in using artificial intelligence tools for writing their scripts and using an actor’s likeness ad vitam eternam. But now that the Silicon Valley walks hand in hand with the creative industry, the use of AI will not stop being pushed yet. 


My take on AI writing


Now, let’s be honest and straightforward: have I ever ask AI to write a text for me (just for fun, never professionally)? Of course! My sub-zero self-esteem simply couldn’t let me live without knowing if it could create something so good it would destroy my budding career. 


Was it good? If you want a checklist of every possible buzzword and sentence designed to excite Google’s algorithm… sure.


Did it move me? Not a bit. The text felt like a combination of words smashed together at lightspeed, with no reflection on intention or meaning. And that’s exactly how AI works.


To quote the legendary filmmaker and writer Werner Herzog: “There are stories, but they have no soul. They are empty and soulless.”


Writing is about connection, not content


Think of AI writing as junk food: easy, cheap, full of detrimental nutrients your brain urges you to swallow to get its shot of dopamine. But after reading it, you’re left with a weird sensation: you’re not satiated. In fact, you feel bloated and unsatisfied.


If AI content is junk food, human writing is a homemade meal

Now, think of your favorite novel. You remember words, sentences that hooked you and forced you to keep turning the pages. You wanted to know how Phileas Fogg could go around the world in 80 days, or if Elizabeth Bennett would end up with Mr. Darcy. Those stories moved you because the writers took the time to craft a moving narrative, with compelling characters, all the while challenging expectations of storytelling.


If AI content is junk food, human writing is a homemade meal: thoughtfully planned, carefully prepared, and served with pride. When shared, it creates moments people remember, moments that feel personal and meaningful.


In the era of constant fast-catching attention, you have two options for attempting to spread your word: follow the trend, oversaturate the web with generic, empty content... or craft something that will force someone to stop doomscrolling and feel a genuine connection to your story.


If you want words that resonate instead of just filling space, that’s the kind of story I’m ready to craft with you.



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